5 things to know about “Hartbeat”

  • September 13, 2018

Over the last 30 years, Hartbeat is the most popular candy brand and has become known for love candy icon, from the familiar image of friendly and more fun candy. Here 5 things to know about Hartbeat. Read here to find out.

1. Take it outside.
In the past, Thailand’s candy market was not different character and flavor. It wasn’t always. So, General candy Co., Ltd was developed and made fruit candy in named “Hartbeat”. The new candy in the unique heart shaped became a well known and are widely popular accepted among consumers locally and internationally.

2. Candy in pop culture
If you were born and living in 90’s and having encountered chances of Hartbeat candy, you would well known.
The concept of candy was designed base on “hartbeat love candy”. It’s accessible to the masses like pop culture. So, we created a new campaign all season such as different love quotes inside the wrapper or you can write outside the wrapper. This interaction creates movement on the package. No matter what age you are, you having fun with Hartbeat.

3. Hartbeat come in a variety of flavors.
Hartbeat produced more than 20 different verities of flavors. They have rolled out same pretty weird flavors such as. Mixed fruit, Melon, Lychee, Tutti fruitti, Blackcurrant, love&passion, Lime salt and etc. The varieties of flavors like unlimited love.

4. Hartbeats come in a variety of product.
We do not only a single product of candy under the Hartbeat brand. We have a variety of product that includes fruit gummy, cookie, licorice and etc. Importing goods from other countries like wafer, layer cake and etc.

5. Available worldwide
In Thailand, our products have been sold in all distribution channels nationwide; convenience stores, supermarkets, retailers, wholesalers and etc. For international markets, we have exported our products to more than 40 countries worldwide and most especially ASEAN countries.